HTTP to HTTPS – An SEO Nightmare

HTTP to HTTPS site change led to decreased SEO visibility

I’ve had the opportunity over the last few months of seeing the direct impact of switching URLs on a site from http to https. Because we saw such a negative impact from this change, I wanted to share our experience with the greater community to help you avoid the same SEO challenges we faced for… Continue reading HTTP to HTTPS – An SEO Nightmare

What Happens When You Forget SEO During a Website Redesign

Website Redesign Lost Keyword Rankings

A recent website maintenance client of mine redesigned their website. The new website looks really good and I wish them the best in terms of improved conversion rates and user interaction. Unfortunately, a redesign must involve many more considerations than just a new skin & the same website content. When you fail to consider the… Continue reading What Happens When You Forget SEO During a Website Redesign