Professional Experience

A detailed look at my career trajectory in search engine optimization and digital marketing leadership.

May 2016 – Current Current

Senior Director, SEO

Assembly Global (formerly PMX Agency + PM DIGITAL + ForwardPMX), New York City, NY (Remote)

Finding the change that fuels growth. Assembly is the modern alternative. We bring together data, talent, and tech to deliver global omnichannel media + data, technology, and business consulting solutions that help brands change as fast as the world around them.

  • 2021: Stagwell Media Group (holding group) merges ForwardPMX into Assembly.
  • 2019: Forward3D and PMX Agency unite to form Global Brand Performance Agency, ForwardPMX.
January 2013 – May 2016

Director, SEO (was Associate Director, SEO prior)

PM Digital (Scottsdale, AZ)

Overseeing an SEO execution team comprised of SEO Analysts, SEO Strategists, and link builders. Managed strategic Natural Search (SEO) account development, communication, and execution.

  • Lead on technical analysis, keyword research, page optimization, and competitive analysis.
  • Execution of data analysis, business intelligence, and advanced SEO deliverables for leading eCommerce and retail accounts.
  • Contributed to client renewal strategies, new employee on-boarding, and corporate product development.
July 2012 – December 2012

Sr. SEO Strategist

PM Digital (Scottsdale, AZ)

Managed strategic Natural Search (SEO) accounts, serving as the primary client interface for development and execution.

  • Led technical analysis, keyword research, and reporting for high-value eCommerce accounts.
  • Developed complex technical SEO deliverables and business intelligence reports.
  • Mentored team members and contributed to product offering improvements.
December 2011 – July 2012

SEO Strategist

PM Digital (Scottsdale, AZ)

Focused on technical analysis, keyword research, and page optimization for leading eCommerce and retail accounts.

  • Managed strategic accounts and advanced deliverables.
  • Contributed to the evolution of PM Digital’s SEO product offering.
  • Provided team mentoring and guidance.
February 1999 – December 2011

SEO Strategist; SEO Manager

MorePro Marketing, Inc. (Phoenix, AZ)

Served as the SEO/PPC Manager for a Phoenix-based internet marketing company for nearly 13 years.

  • Helped companies of all sizes (local, national, and international) reach online marketing objectives.
  • Drove thousands of leads and sales through strategic organic search engine optimization and targeted pay-per-click programs.