Driving Growth Through
Strategic SEO
Senior SEO Director & Consultant in Phoenix, AZ with 25+ years of experience delivering high-performance organic growth for global brands and retail leaders.
Proven Impact
Core Specializations
Technical SEO & Architecture
Complex technical audits, Core Web Vitals, and sophisticated Schema implementation to remove invisible barriers to growth.
Learn more →AI Visibility & GEO Strategy
Optimizing for generative answers across ChatGPT, Perplexity, and Google AI using a foundation of strong SEO.
Learn more →E-commerce SEO
Scalable architecture and taxonomy audits for large-scale retail brands to maximize organic revenue growth.
Learn more →“Cory is one of the most trusted senior SEO advisers on the team. His advice to clients, VPs, and other department leaders is high quality & highly valued.
The Modern Search Landscape
Search is undergoing its most significant transformation in decades. The shift from traditional keyword-based indexing to Generative Engine Optimization (GEO) is redefining how users discover information.
Visibility in AI-generated summaries - like those from Google AI, ChatGPT, and Perplexity - is no longer optional; it is the new frontier of organic growth. This evolution is built upon the same foundations of Google's core quality standards, but requires a deeper focus on entity relationship mapping and high-intent content architecture.
Ensuring exposure in these AI responses requires a dual-pronged approach: Technical SEO to ensure data is parseable and structured for LLMs, and Strategic Content that establishes authority and trust. Together, these elements ensure your brand remains visible and authoritative up to the very moment of discovery.