Current
Senior Director, SEO
ForwardPMX (formerly PMX Agency + PM DIGITAL), Scottsdale, AZ
May 2016 – Current
Forward3D and PMX Agency unite to form Global Brand Performance Agency, ForwardPMX (2019)
ForwardPMX is a global brand performance agency that provides brands with a unified global vision, and the local depth and expertise to engage fast-moving customers, everywhere around the world.
Director, SEO (was Associate Director, SEO prior)
PM Digital (Scottsdale, AZ)
January 2013 – May 2016
Responsibilities include overseeing an SEO execution team which is comprised of SEO Analysts, SEO Strategists and link builders. Other responsibilities include managing strategic Natural Search (SEO) account development, communication & execution. SEO lead on technical analysis, keyword research, page optimization, competitive analysis, reporting and general deliverable management, as well as execution of data analysis, business intelligence, complex technical and advanced SEO deliverables for leading eCommerce and retail accounts. Additional responsibilities include providing ongoing contributions to client renewal strategies, new SEO employee on-boarding and training, and ideation/improvements to corporate product development.
Sr. SEO Strategist
PM Digital (Scottsdale, AZ)
July 2012 – December 2012
Responsible for managing strategic Natural Search (SEO) accounts, including primary client interface, development, communication & execution. SEO lead on technical analysis, keyword research, page optimization, competitive analysis, reporting and general deliverable management, as well as execution of data analysis, business intelligence, complex technical and advanced SEO deliverables for leading eCommerce and retail accounts. Additional responsibilities include providing ongoing contributions to client renewal strategies, new SEO employee on-boarding and training, and ideation/improvements to corporate product development.
SEO Strategist
PM Digital (Scottsdale, AZ)
December 2011 – July 2012
SEO lead on technical analysis, keyword research, page optimization, competitive analysis, reporting and general deliverable management for leading eCommerce and retail accounts. Additional responsibilities include: managing strategic accounts, advanced deliverables, contributing to PM Digital’s SEO product offering and team mentoring.
Past Experience
SEO Strategist; SEO Manager
MorePro Marketing, Inc. (Phoenix, AZ)
February 1999 – December 2011 (12 years 11 months)
SEO/PPC Manager of Phoenix-based internet marketing company. At MorePro, I helped companies both small & large, local/national/international reach their online marketing objectives. Through strategic organic search engine optimization and targeted pay-per-click programs, I helped drive thousands of leads (& sales) to our client’s websites.