A recent website maintenance client of mine redesigned their website. The new website looks really good and I wish them the best in terms of improved conversion rates and user interaction.
Unfortunately, a redesign must involve many more considerations than just a new skin & the same website content. When you fail to consider the impact a new site will have on your search engine rankings, you stand to lose a lot… it’s not an urban myth or a misnomer.
In the following examples, I hope to show those considering a site redesign just how important it is to factor SEO into the design and migration process. And not only after the fact, but from the beginning of the redesign process.
In this example, I knew the client was working on a new website, but because we were only providing maintenance, they did not notify us when the new site was going to launch, nor did they ask us to look at it for any SEO considerations.
How Quickly You Can Lose Search Engine Rankings After a Redesign
Less than a week after launch, the website is already seeing some pretty significant negative search engine results – Google specifically.