HTTP to HTTPS – An SEO Nightmare

HTTP to HTTPS site change led to decreased SEO visibility

I’ve had the opportunity over the last few months of seeing the direct impact of switching URLs on a site from http to https. Because we saw such a negative impact from this change, I wanted to share our experience with the greater community to help you avoid the same SEO challenges we faced for… Continue reading HTTP to HTTPS – An SEO Nightmare

How Google’s Penguin 4 Update Impacted Me

Google Penguin 4 Update - Impact on SEO Visibility (Impressions)

I haven’t been blogging a whole lot or posting any new SEO insights, but after checking my Google Webmaster Tools account for this site this week, I noticed that I had sharply declined in overall site impressions. I thought I’d share why I believe that Google’s Penguin 4 update on May 22nd impacted me.

Google Showing Only 7 Results on Page 2, 3 of SERPs?

Google Showing Seven Results on Page 2 & 3 of SERPs

Saw some weird keyword rankings on Page 2 and Page 3 of Google results for some select queries this evening. Wondering if Google is testing limiting the amount of results on secondary SERP pages for increased CTR’s or other purposes. Here’s an example of one of the searches. You can see from the image it… Continue reading Google Showing Only 7 Results on Page 2, 3 of SERPs?

What Happens When You Forget SEO During a Website Redesign

Website Redesign Lost Keyword Rankings

A recent website maintenance client of mine redesigned their website. The new website looks really good and I wish them the best in terms of improved conversion rates and user interaction. Unfortunately, a redesign must involve many more considerations than just a new skin & the same website content. When you fail to consider the… Continue reading What Happens When You Forget SEO During a Website Redesign

Google Penguin Update – Plus Panda, Plus Parked Domain Error

Google Penguin Update - Targeting Spammers in a Sea Optimization

It’s been a hell of a week for search engine optimization professionals and folks who run their own websites. Especially if your website is dependent on Google for a significant portion of your revenue/income AND you’ve done some less than “white” linking strategies in the past. Google’s plethora of recent algorithm updates has caused confusion,… Continue reading Google Penguin Update – Plus Panda, Plus Parked Domain Error

March 2012 Google Algorithm Updates

Google announced today that they made approx. 50 unique changes to their search algorithms in March. A lot of them are just small tweaks that help improve how they interpret pages & specific queries – not necessarily making a huge SEO impact. That said, they have referenced several algorithm updates that should be noted: Freshness… Continue reading March 2012 Google Algorithm Updates

What Google Knows About You

Just for fun today, I utilized Google’s external keyword tool for AdWords to search for my name (cory howell) and see how popular (or unpopular) it is from a search volume perspective. I was pretty surprised to see the results when I left the keyword matching options on default in the tool (Broad Match and… Continue reading What Google Knows About You