Saw some weird keyword rankings on Page 2 and Page 3 of Google results for some select queries this evening. Wondering if Google is testing limiting the amount of results on secondary SERP pages for increased CTR’s or other purposes.
Here’s an example of one of the searches. You can see from the image it is “page 2” and I’ve included the search box and the recommended searches at the bottom so you can see all 7 results. No other edits have been made to the screenshot.
Google Showing Seven Results on Page 2 & 3 of SERPs