I haven’t been blogging a whole lot or posting any new SEO insights, but after checking my Google Webmaster Tools account for this site this week, I noticed that I had sharply declined in overall site impressions. I thought I’d share why I believe that Google’s Penguin 4 update on May 22nd impacted me.
Google announced today that they made approx. 50 unique changes to their search algorithms in March. A lot of them are just small tweaks that help improve how they interpret pages & specific queries – not necessarily making a huge SEO impact.
That said, they have referenced several algorithm updates that should be noted:
- Freshness of content is more important – There are multiple references in the 50 updates to factors of detecting old/stale content and/or identifying fresh content.
- An additional update appears targeted at detecting blog/forum post dates more effectively. Continue reading